Digital 

Our story

I designed a new ‘Our story’ page with an interactive timeline to visualise period care through the ages, using photography to emphasise the lack of new tampon inventions in over 80 years – until the tampliner came along! I concepted and art directed a shoot remotely (I’m particularly proud of the tampon-ticking pendulums!) and designed the timeline page layout, briefing our developer on the build and interactive elements. 

We had nearly 1,000 page views in the first two weeks of launch – an impressive performance for a non-sales-driving page.