Sipsmith Brand Evolution

When I joined Sipsmith the company had recently launched a rebrand. However, after some market research and feedback the general consensus was that the rebrand was too modern, and had lost the essence of Sipsmith’s character in the process. I proposed we take the positives from the rebrand – more modern, elegant and appeals to a younger demographic, and develop the identity to bring back the craft and ‘Smithery’. I wanted to retain the character, wit and charm of Sipsmith that resonates so well with people.