Period Care Through the Ages

To bring greater depth and storytelling to the brand, I designed a new ‘Our Story’ page featuring an interactive timeline that traced the history of period care. The creative concept highlighted a striking truth – tampons had remained virtually unchanged for over 80 years, until the arrival of the tampliner. I concepted and art directed a shoot remotely during the pandemic (I’m particularly proud of the tampon-ticking pendulums!). I also led the timeline’s page layout and worked closely with our developer to deliver a seamless, interactive user experience.