Packaging 

Retail packaging 

We worked closely with award-winning agency Design Bridge to create our tampliner retail packaging. It uses a Kraft box to bring to life our passion for sustainability and gender neutrality, while aligning well with our current D2C box. It wouldn’t be Callaly packaging without plenty of engaging brand and sustainability messaging – plus some discoverable moments of joy featuring around the pack too.

Retail leaflet 

To go with the tampliner retail packaging I also refreshed our instruction leaflet for tampliners by developing a new concertina format to improve readability, adding more brand tone-of-voice to keep things truly relatable, and updated the ever-important Edana regulations for tampon use.