Photoshoots 

Throughout my time at Patch, I worked on two photoshoots to update and build upon the existing image library. The shoots included new plants, own-brand pots, bestsellers, and Christmas and gifting ranges. 

Patch photograph their plants in both a studio and location setting. One of my favourite jobs was sourcing a location house and feeling totally inspired (if not a little jealous) by all the incredible interiors. I chose the houses that felt aspirational, but not intimidating. Homely, not hotel-y. I put the plants alongside ‘lived in’ props, like books, artwork and interesting accessories. I looked for houses with unique pieces of furniture, set against a light wall to make the plants pop.   

The images were used to launch a new line of plants, pots and the Christmas and gifting ranges, as well as being utilised across emails, digital advertising and social media. The images helped contribute to the growth of Patch’s Instagram following, from just over 150,000 when I joined in May 2020 to 213k in November 2020.