Patch

Contracted to work on Patch’s bi-annual photoshoot to update and build upon their existing image library to showcase new plants and pots, bestsellers and unkillable (well, almost) houseplants.

Planned and organised a 5 day shoot based in both a location house and studio (we shot over a thousand images in a heatwave!). The images have been used to launch their new line of plants and pots as well as being utilised across emails, digital advertising and social media.

As the only creative, I concepted and designed all the digital advertising, any social media/CRM content and other launch collateral. I contracted and worked with a photographer and retoucher, and sourced and managed a freelance motion designer.