Tangle Teezer Brand Guidelines

After a year of working closely with the brand guidelines, it felt a good time to evaluate its strengths and weaknesses, to future-proof the visual identity and be a representation of the work we wanted to create going forwards.

I led a comprehensive refresh of the guidelines, tightening core elements and identifying opportunities for growth. This included leveraging our iconic brushes as graphic devices, modernising the iconography suite, flexing the identity for our kids’ range, and introducing a new hero campaign and model photography style that better reflects the personality of the brand.