Tangle Teezer Zodiac

For this limited edition collection, I commissioned illustrator Carmi Grau to bring my vision of Zodiac-inspired brushes to life. Her style perfectly aligned with the astrology theme, resulting in 12 bespoke illustrations for The Ultimate Detangler.

Beyond the product design, I led the creative direction for the full campaign, developing bespoke packaging and launch assets to create a buzz around the new collection, and ensure a cohesive identity across all touchpoints.

I used the four elements; fire, earth, air and water as the foundation of the photography and graphic assets. We collaborated with renowned US-based photographer Chelsea Kyle, who perfectly captured the essence of the collection in out-of-this world style photography.