Tangle Teezer Chrome. I joined Tangle Teezer at a really exciting time when Chrome launch assets were required. After feeling inspired by a trip to NY and seeing the billboards of Times Square, I wanted to create a CGI animation for our Chrome collection, drawing inspiration from the metallic finish of the brushes.

I storyboarded the concept and collaborated with the team at Whitecoat to execute my vision. I commissioned photographer Chelsea Kyle after admiring her work for many years. Her style perfectly complemented the elevated aesthetic of the collection.

Chrome was Tangle Teezer’s top performing social campaign in 2024 with over 1.3M impressions.