Tangle Teezer Chrome

I joined Tangle Teezer at an exciting time, just as the special edition Chrome collection was gearing up for launch. Inspired by a trip to New York and the immersive visuals of Times Square, I envisioned a high-impact CGI animation that would echo the metallic finish of the brushes.

I storyboarded the animation and partnered with Whitecoat to bring my vision to life. To capture the stills, I commissioned photographer Chelsea Kyle, whose elevated aesthetic I had long admired and knew would align perfectly with the collection’s premium finish.

The result was Tangle Teezer’s top-performing social campaign of 2024, generating over 1.3 million impressions and setting a new creative benchmark for the brand.