Farmdrop OOH & in the wild

As a London-based brand, Farmdrop leveraged the TFL advertising network as a powerful tool for building awareness and driving customer acquisition. These OOH campaigns played a pivotal role in the company’s evolution – from a niche start-up to a bold, disruptive voice in the grocery space.

I led the creative on several high-performing OOH campaigns, overseeing every stage from concept development and art direction through to final execution. For the most recent campaign, I saw an opportunity to break convention. To highlight the simplicity of Farmdrop’s supply chain, I used the brand’s signature green crate as a striking visual bridge between farmer and customer. The campaign resonated strongly, resulting in Farmdrop’s highest revenue day to date and exceeding all sales targets.