A Christmas Worth Sharing

Recognising the opportunity to elevate the customer experience during the festive season, I concepted a Christmas catalogue for Farmdrop – designed as a coffee table-style book to inspire indulgence and discovery. It showcased the full Christmas range alongside recipes, tips and editorial features, positioning Farmdrop as a premium yet approachable choice for Christmas.

Working within a tight budget, I took on multiple roles - leading art direction, food styling, design, and layout to bring the piece to life. The result was a standout seasonal asset that significantly boosted average order value and successfully re-engaged lapsed customers.